Back in 1977, Billy Starr hopped on his bicycle and went for a ride. His mother had just died from melanoma and pushing the limits of the physical body helped Starr grieve the loss of his mother.
On one rather strenuous ride, Starr had an idea. He and his friends would make a weekend of cycling, but instead of just pushing their physical and mental limits, their pedaling efforts would go to raise money for cancer.
Starr had found a deeper purpose in life. It was now time for him to live intentionally and embrace it.